Facts about selfies

Up-to-date  people  usually take a picture, well thousands of pictures I mean, of themselves and as usual they immediately upload them to Social Networks accounts... This action is growing rapidly, but have you ever though about the negatives facts that it brings to our daily lives?

According to some studies, this action is the most annoying habit users because people do not realize  how horrible is this behavior if they do not do it moderately, at the same time it could alienating  family and friends.  

Instagram is the number one and the
principal selfie Social Networking site.

Selfie is a kind of narcissism.  First of all, just with the simple fact to have a Social Account is a narcissistic performance to do, but for users it is not enough and due to the lack of self esteem they will post a big quantity of pictures in many places with different behaviors and faces. 


There is a study reveled from three business schools in Europe which says that people who upload many photos on these virtual platforms will have a shallow relationships with other individuals at the same time intimacy is going to decrease. 


Individuals want to share photos in order to have as many likes as possible and receive a good feedback from others then, it becomes an addiction and people principally young people waste time doing this and avoiding daily duties; this new obsession's  generation has brought certain kind of actions or behaviors which the users to take a pic in every place they are, let say on the bed, in the mirror of the bathroom, in the beach, in the gym, when they are studying, with duck faces, but the worse part is that sometime those individuals do not realize how they are doing this action and they can come in a moment where upload photos with guns, alcohol, when they are smoking, in some incorrect places and for those reasons they will have a bad reputation and it is going to affect them at the moment to apply for a job or another important and professional situation; unfortunately, "selfie time" has been absorbing whole peoples's life until the moment that they are so focus on their electronic devices and do not pay attention to the family, friends and beautiful situations that are surrounding us... I am not saying that selfie is the worse action ever because you are able to share amazing memories, but if we do not have a balance it could show about us a bad background... 

We invite you to try new and interesting things to your valued time, selfie at the end could bring mental health problems specially in the self confidence and negative attitude toward themselves, it might happen when they do not receive all the likes they expect it finishes feeling dissatisfied with themselves or their body.

Principal apps to upload photos...

...karol Alemán...

Opinion from Leo Burnet's Digital Director

Leo Burnett is an international company which won the Costa Rica's agency of the year on 2014. It is the most internationally awarded agency, also it is one of the largest and best known group of creative advertising agencies in North America with more than 9,000 employees and its Digital Director, Carolina Ullua, from Leo Burnett Costa Rica shared her opinion about Social Media with us. They believe that creativity has the power to transform human behavior. 

Miss Ullua said that she considers Social Media is the present and the future, thanks this new format they have the opportunity to connect  with the community in a significant way. Besides, they can generate relevant content knowing the likes of their followers with detail. They can reach the client in the best way, at the best moment and in the best place.  She also said that Social Media is more than Facebook, it is a whole set of Social Media in which they can establish conversations with their public. 

-Gabi-

How to incorporate Social Media into your business.

Have you ever thought about incorporate Social Media into your business? Well, in this video you are going to watch some aspects that you might now before you do it.

-Gabi-

How has Social Media changed our lives?

Hello everyone, we are glad to greet you and at the same time show you our new video in which we request some people for their opinion. We want you to watch it and we hope it would be very interesting for you, besides we hope you to learn something new.

Teach kids be smart about Social Media

When we talk about Social Networks and kids, concern arrives.  It is because many parents are trying figure out how Social Media works, while eager children arise since they want to join the atmosphere of Social Media. When this happens hundreds of questions are so common for parents about how they can teach children use wisely this new virtual world.

Parents cannot forbid their children use these platforms because they are very important and essential in our nowadays communication. Some benefits are the follow ones:

• ·   Get to know people with the same interests.
• ·         Share music, ideas, art, etc, that will help them to improve their creativity.
• ·          Be in contact with loved ones and friends who are far away.
• ·       Obtain good values because they can be volunteers in campaigns with nonprofit and charity purposes.

    Furthermore, parental control and supervision are essential because children should not surf alone on internet. Training is so important; sometimes kids do not do the best choices at the moment of posting things on sites as Facebook, Twitter, YouTube, so forth, consequently, they are expose to many potential dangers.  some of these ones are:

According to some studies 7 out of 10 children post the town where they life and school’s name. 9 out of 10 reveal their real names and parents’ names, and share their photos online with unknown people. 8 out of 10 divulge their birth-dates and post important information and interests.

So these behaviors allow predators predators take advantage about this information and cause harm to them.

Here we have important some statistics revealed by preteens:

39% confess that they have lied their age in order to access to websites.

30% have received inappropriate advertising for their age.

17% say they have been in contact with unknown people that make feel them scared and uncomfortable. 

Approach to children and try to be their friends is so important but it has to be measure. Parents have to be aware of what kinds are doing online nevertheless, do not respect their privacy might damage the trust and the relation with your daughter or son.

Because we are worried about this controversial topic, we have some pieces of advice that will help you take control of this in the correct way. 

KINDNESS: it means you can teach them encourage kindness and treat others with respect and politeness, and to under no circumstances upload uncomfortable or cruel information about others. It will help kids build good relations and avoid cyberbullying. And ask them tell you about any inappropriate messages that people post.

CAUTION: in this aspect is so important that parents inform children that they cannot upload personal information and try to do not say the places that they are located in your vacations and never tell their home address or their phone number, due to these information robbers will have the chance to commit kidnappings, suicides, robberies, etc… A real guide and supervision will help your kids be safe on social Networks. Explain to them to think twice before hitting “enter”.

REPUTATION: WWGS (what would grandma say). When we talk about reputation we mean that it is necessary that kids avoid upload any kind of information, images, photos, videos or songs with immoral and bad messages… it damages their reputation and perhaps teacher, partners, family could see it, furthermore it can affect in a bad way their future  because upcoming employers can see inadequate material.

DO NOT SHARE PRIVACY SETTINGS: boys and girls must know about the importance of never reveal their her or his password , anyone has to know it, it is with the purpose to protect themselves against some theft that can enter on your account and use your identity. 

DO NOT UNKNOWN PEOPLE: kids under no circumstances have to accept friend requests from people that they do not know besides, they should inform to their parents when someone that they do not know send invitations to participate in certain kind of events, activities or games.   

If you want to carry out this information you have to know and take care how to do it moreover, you need to have a noble and good communication with them and try to make a “social agreement” with your children, taking into account the significance that is keep their own privacy, do not share personal and important information and consider their reputation and never hurt anyone through this method.

Since they are little it is too necessity set rules on the use of technology, such as do not use cellphones at the dinner table, keep computer in public, avoid laptops and smartphones in bedrooms or in hiding areas.

Finally, pay attention the way you teach them, because you can lose the conviction and the friendship and you have to respect their virtual sites, personal information and chats. Setting a good example of you behavior through your own virtual accounts can benefit your kids use social media safely.

...karol Alemán...

Do you know the differences between Social Media and Social Networking?

In this video we are going to explain which are the differences between Social Media and Social Networking. We applied a survey to some people in order to know what they think about it. 

Successful marketing campaigns thank Social Media

There are amazing campaigns that were very successful thank Social Media, this is a perfect example of how Social Media can influenced in our lives and also how to take advantage of Social Networks in a very excellent way. Here are some of the best ones: 

TOYS”R”US – #PLAYITFORWARD

In 2014 Toys”R”Us put a hashtag for a good use. That year they partnered with Shaquille O'Neal and the Toys for Tots Foundation to raise money and distribute toys to kids in need. Customers were encouraged to take a selfie when they donated and use the hashtag #PlayItForward and Toys”R”Us would donate an additional toy to Toys for Tots. Since 2004, Toys”R”Us has raised over $35.5 million and collected more than 4 million toys for kids in need. 

AMAZON – SNAPCHAT DEALS

Amazon decided to take the hottest messaging app of 2014 around Black Friday and the shopping season by sending out daily deals via Snapchat that disappeared in 10 seconds. This campaign was a great effort to promote Amazon’s mobile sales and improve its sells. Using Snapchat for disappearing deals or to announce flash sales was a great use of the platform and it can be repeated again next years.

MICHAEL KORS – #INSTAKORS

Michael Kors was the latest retailer on 2014 to try and crack Instagram and make it shoppable through a new service called #Instakors.Michael Kors fans could sign up for the program and all they liked a #Instakors photo on Instagram they would be emailed with the product information. It is a great program for impulsive Michael Kors's fans to have the information and specifications. 

Lowes – FIX IN SIX VINES

Lowe’s innovate the use of Vine in 2014 with a 'Fix in Six' campaign with a super creative six second stop motion Vine videos of DIY tricks. Lowe’s campaign shows what is possible with Vine and using its six seconds format as a creative tool and not a limitation. The campaign was a massive success, with over 4.1 million people viewing the videos and cementing Lowe’s as one of the best brands to follow on Vine.

JUVENTUS – #LOVEJU

Italian soccer club, Juventus, gave their fans a ''once in a lifetime'' opportunity on 2014 which was to design the pregame card stunt choreography through a Social Media campaign. Fans were able to submit their choreography designs through a Facebook Application and share them with the hashtag #LoveJu. There were more than 3,000 submissions, one lucky fan who was 16 year old from Paris, had his design picked and turned into a massive choreography. 12,500 card stunt at a game against Inter Milan. This a great example of a Social Media campaign that can have a big impact online as well as offline. 

ALS – ICE BUCKET CHALLENGE

The movement that swept the entire world the 2014 summer had people dumping buckets of ice cold water on themselves. It was not to stay cool, it was to raise money and awareness for ALS, also known as Lou Gehrig’s disease. The campaign was started by Pete Frates and his former baseball teammates and then spread the challenged to their friends on Social Media and donate money to the ALS Association. In just a few weeks the ALS Association received $100 million in donations.

-GABI-