Opinion from Leo Burnet's Digital Director

Leo Burnett is an international company which won the Costa Rica's agency of the year on 2014. It is the most internationally awarded agency, also it is one of the largest and best known group of creative advertising agencies in North America with more than 9,000 employees and its Digital Director, Carolina Ullua, from Leo Burnett Costa Rica shared her opinion about Social Media with us. They believe that creativity has the power to transform human behavior. 

Miss Ullua said that she considers Social Media is the present and the future, thanks this new format they have the opportunity to connect  with the community in a significant way. Besides, they can generate relevant content knowing the likes of their followers with detail. They can reach the client in the best way, at the best moment and in the best place.  She also said that Social Media is more than Facebook, it is a whole set of Social Media in which they can establish conversations with their public. 

-Gabi-